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Does all of your domain traffic get to your web site?
With the fast paced evolution of the internet technologies and the driving need
for businesses to be profitable, now has come the time to ask the question: Am
I getting the optimum service from my DNS provider? More internet companies are
adopting a "Traffic" model where pay per click on internet traffic significantly
boosts their bottom line. If your DNS service is provided by anyone other than
yourself, do you know that every customer that clicks to your site or types your
web address in their browser actually shows up at your site?
A DNS provider or company that offers redirection services for your domain name can easily skim
a portion of your traffic and re-route it to a page or service that pays them
for the traffic. For example: if you get an average 1000 visitors a day, any
provider who desires, can randomly redirect 1 or 2 of these hits to another
site and you'd probably never know.
Websites are also under attack by Phishing and other schemes like the case which happened
to CheckFree. The criminals were able to take control of several CheckFree Web domains after
logging into the company's Internet domain registrar and changing the
CheckFree DNS settings. It is not clear how the attackers were able to get CheckFree's
Network Solutions password, but some security experts believe that CheckFree may have fallen
prey to a phishing attack. Regardless of how it was obtained the outcome is history.
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Enter DNS Cop. We will monitor your
DNS and log how your addresses are served. If any hits are re-routed we will
capture the data and take a snapshot of the site that your traffic was re-routed
to so that you can see historical patterns. We can't guarantee that every occurance
will be caught but eventually DNS Cop will catch the theft if it is occurring.
What you do as a result is up to you. If only one hit is scraped from your site a month,
that lost visitor would most likely be more than enough to pay the service fee for monitoring
your traffic. How much would you lose for only one lost sale or contract.
Beware of any DNS provider who offers monitoring service for their own DNS. Any company who
will steal your traffic will most likely provide false reports on records that
are served.
Note: if the resulting page for your URL uses frames to another site
or presents dynamic content, the monitoring service may provide false
positives which make it appear that your site is being redirected.
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